Custom jewelry

A unique experience

Customized jewelry captures a moment, story or memory and has meaning. Alice Sunderland takes you on a journey from the first sketches to the final jewel.

The creation of a custom-made jewel is a very personal and special experience. A jewel is created that can be passed on for generations.

“Share the wonderful moments of your loved ones in one masterpiece.”

–Alice Sunderland

The Inspiration Phase

Diamonds & Gemstones

A custom piece of jewelry starts with an idea. Maybe you already have a clear idea in mind or you want guidance with the design and materials. Based on your input, Alice makes the first sketches.

Choose stones

Ideas & Sketches

Once we have established a design guideline and budget, we start looking for the most beautiful diamonds and gemstones. We always look for the very best quality within your budget. Because of Alice's background as a diamond dealer, she can tell you everything about the best choice of stones for your custom jewelry.

All diamonds and gemstones we work with are certified and conflict-free.

3D drawing


If you are satisfied with the sketches of the jewel, a 3D drawing will be made. This is a so-called render of your custom jewelry. This way you can see from all angles what the final jewelery design will look like.

This is the moment when adjustments can be made to the design.


Tradition & Innovation

After approval of the 3D drawing, it is time to bring your jewelry design to life. Alice and her team handcraft your chosen design. Traditional methods and the latest techniques are used to manufacture the jewel. A collaboration of craftsmen with more than 50 years of combined experience.

We calculate an average of four weeks for the design and production process. If you have a deadline, contact us and we will see what we can do.

Your Own Dream Jewel

Personal & Unique

The moment has arrived. You will see the jewel in all its glory. Your own dream jewel has come to life; a jewel that tells your story and is cherished for generations. Ready to wear or give.

Start Designing

“Jewelery has the power to be the one little thing that makes you unique.”

–Elizabeth Taylor


Read what our customers say

Ronald en Sabine, Amsterdam

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Ann, Antwerpen

Uitstekende ervaring! Deze op maat gemaakte ring met diamanten is een waar kunstwerk. Een perfecte combinatie van elegantie en vakmanschap. Een absolute aanrader!

Deborah, Rotterdam

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A selection of our custom made jewelry

Get inspired

Design Your Own Jewel

Collect ideas and share them with us

Get advice for the diamonds or gemstones

Have your unique jewel designed

The jewel is handmade in our workshop